Guaranteed security and competitive advantage with CIAM
Do you also focus on the customer? Do you also have customer data under control? Or do you need Customer Identity and Access Management (CIAM) support?
Traditional IAM can be used to authenticate customers, but it cannot provide information about the customer, where they are coming from, and who they are.
Instead, the CIAM must accommodate customers who enter through a website or mobile application that exists outside of the typical digital realm. It must facilitate personalization of user interfaces and, most importantly, convenience: the customer-facing identity interface must be easy to use for registration, login, and account management.
In short, IAM emphasizes inward orientation, while CIAM is outward oriented.
With the right CIAM solution, you can provide customers with the simple and straightforward user experience they expect, while ensuring the high level of security your organization requires.